The news about Klay Thompson came mere days after the late-night revelation that teammate Kevin Durant would miss the entire 2019-20 NBA season with a ruptured Achilles tendon. Taken together, both injuries cast uncertainty over the Warriors’ long-term future — and further complicate a free-agency summer that already had promised to be one of the wildest ever.One-half of the Splash Brothers (with Stephen Curry), Thompson has been a founding member of this Warriors dynasty. He was drafted just two years after Curry — we don’t talk about that Ekpe Udoh pick sandwiched in between — and a year ahead of Draymond Green and Harrison Barnes, part of the masterful series of selections that laid the foundation for Golden State’s subsequent dominance. Since the Warrior dynasty’s first championship in 2014-15, Thompson ranks fifth on the team in both Value Over Replacement Player and Win Shares in the playoffs (behind Curry, Green, Durant and Andre Iguodala).Does that sound low? There’s a case to be made that the advanced metrics might perennially underrate Thompson on defense, where his reputation — he was named to the All-Defensive second team this season — vastly outstrips his statistical indicators. And although Thompson’s durability does factor into metrics such as VORP and Win Shares, he has played in 615 of 640 possible regular-season games (96 percent) in his career, providing a welcome sense of stability for a team all too familiar with injuries to stars.Certainly Thompson should get credit for the way his contract has enabled the Warriors to build their superteam around him. Thompson has often spoken about his love for playing in the Bay Area, and he’s pondered taking pay cuts to stay with the franchise. He was paid a comparatively modest $69 million these past four seasons as the Warriors won four straight conference championships and two titles (years when our CARMELO projections pegged his actual worth at $117 million).However, Thompson is due to become a free agent this summer, as part of a star-studded class that was also supposed to include his fellow Warrior Durant.1Assuming KD rejects his current contract’s option to remain with Golden State for the 2019-20 season. Because Thompson missed out on All-NBA recognition this season (it’s difficult to call it a “snub” given his good-but-not-great metrics), he won’t qualify for the NBA’s “supermax” category of extensions — which means the most he can make is about $190 million over five years if he re-signs with Golden State, or $141 over four years if he signs elsewhere. (By comparison, Curry re-signed for five years and $201 million two summers ago.)The timetable on recovering from ACL tears starts as low as seven months, but it generally requires nine months to a year before returning to the court. So Thompson probably will miss most (if not all) of the 2019-20 season with his injury, just like Durant. But in the wake of Durant’s injury, we already have seen reports that teams wouldn’t hesitate to sign KD to a maximum deal despite the uncertainty around his health. Thompson isn’t at the same level of franchise-altering stardom as Durant, but he is one year younger, and it wouldn’t be surprising to see rival teams take a similar approach to his free agency this summer.On the one hand, Thompson’s injury is a bad omen for a player whose game is built on a tremendous amount of high-stress activity. According to Second Spectrum data compiled by ESPN’s Stats & Information Group, no player in the NBA has run a greater distance over the past five seasons (including the playoffs) than the 1,267 miles Thompson covered. On the other hand, though, Thompson is a historically great shooter with one of the quickest releases the game has ever seen, so his skills figure to age well even if the injury costs him some athleticism.If the Warriors do part ways with both Thompson and Durant this summer, it’s worth wondering where the losses will leave a team that, not very long ago, looked like the most dominating force in the history of the NBA. According to the Elias Sports Bureau, a Golden State team without Klay, KD and a few other notable players who may depart has the potential to become just the fifth defending NBA Finalist ever to return less than half of its scoring from the previous season. (Thompson and Durant combined to score 3,707 of Golden State’s 9,650 points this season, or 38.4 percent, but the Warriors also have eight other players who aren’t under contract for 2019-20.) What happened to the other teams on the list?2Which were the 1998-99 Bulls, the 1948-49 Bullets, the 2004-05 Lakers and the 2018-19 Cavaliers. You don’t wanna know.3All finished with a losing record.The Warriors probably won’t fall quite so far; before the Thompson news, betting markets opened with Golden State as favorites to win the 2019-20 NBA championship, as the defending-champ Raptors dropped into a tie with the Houston Rockets for the fifth-best odds (behind the Warriors, Lakers, Bucks and Clippers). But those numbers are already destined to change with the reports about Thompson, so it’s just a question of how far Golden State falls — particularly relative to its two Western Conference challengers in Los Angeles, both of whom have designs on the summer’s top trade and free-agent targets. Will the Warriors not even be favored to win the West next year? That remains to be seen. But the severity of Thompson’s injury tacked another depressing note onto the end of Golden State’s season, and it adds another layer of uncertainty to the team’s future as a dynasty. The confetti had barely settled on the Toronto Raptors’ championship celebration before another stunning injury report hit their NBA Finals opponents, the Golden State Warriors, like a punch to the stomach:
Magazine brands have several challenges in the digital space, as content competitors multiply daily. However, some titles have managed to create a strong following online, with digital audience numbers besting print users. According to data released from Affinity’s American Magazine Study, this group includes Barron’s, Money, New York Magazine, The Economist and Sporting News.Some discrepancies remain low (Harvard Business Review has a total print audience of 849,000 and a total digital audience of 852,000), while others are seeing a much larger divide (Fortune has a print following of 4.197 million, and a digital audience of 14.348 million). ESPN the Magazine sees the largest gap between print and digital readers of surveyed publishers. Its print property has a collective audience of 11.09 million, and its digital network (including websites, social networks, smartphone apps, tablet apps, eReader apps and Zinio edition) has an audience of 24.941 million.John Kosner, senior vice president and general manager for digital and print media for ESPN, explains the division, “The magazine is artificially constrained by the number of issues we can print and circulate. Theoretically, anyone with an Internet connection can get content from ESPN.” Despite its lower numbers, Kosner says the print magazine plays an invaluable role in ESPN’s product portfolio. “There’s an ability in print to be authoritative, definitive, have a level of writing and editing and reflection that is hard to do in television, hard to do on radio, hard to do with the rapid fire website. [In print], the quality of the story telling is better.”The physical dimensions of the print property add more value to the medium (measuring 10 by 12 inches). “There’s a way that photography that can be revelatory in print. We have the biggest book out there, so we have the ability to do dramatic photo spread that we can’t do on your laptop,” he says. “The actual diagonal is 23.8 inches. Rolling Stone has gone to a smaller trim size, so ESPN is practically unique at this point. We think there’s power in that size.”The bi-weekly magazine has a dedicated staff of roughly 50, and ESPN’s digital properties have about 250 editors, writers and producers. “We have high school websites; ESPNW, which covers women’s sports; we do multiple apps, interactive games, fantasy games. ESPN.com is now a network of different sites. We’re all one group, we don’t necessarily limit the people working on one or another,” says Kosner. “There may be people just working on the magazine, but they draw from a bigger group who can help them out with any number of things.”ESPN the Magazine is published 25 times annually, and has a print circulation of 2 million.
There are 29 million people living with diabetes in the U.S.—more than 9 percent of the population—at an annual cost of $245 billion. Even with an array of devices and drugs available to manage the condition, diabetes is the seventh-leading cause of death in the country.Rick Altinger, CEO of Palo Alto, Calif.-based Glooko, calls it an unnecessary pandemic. “Properly controlled, with the technology and devices we have today, you can live a healthy life,” he explains. “You don’t need to die from diabetes.”Managing the disease means careful monitoring of numerous variables, including blood sugar, medication and direct impact of food and exercise. “Today, there are people with Types 1 and 2 diabetes receiving suboptimal care. We don’t need to spend more money caring for them,” Altinger says. “We need to leverage big data and analytics.”Glooko, founded in 2010, is doing just that, with a diabetes-management platform sold directly to healthcare systems and insurance providers. Patients can use the system to tap into information about their food intake or exercise to make informed decisions; physicians and diabetes counselors can track and analyze a patient’s real-time progress, making them better equipped to adjust prescriptions and instructions.Patients can access the Glooko mobile app on their smartphones, while healthcare professionals use a kiosk mode to access analytics and create a road map for optimal care. “It’s not about cutting out or replacing the doctor,” Altinger says. “It’s the exact opposite. We want to enable doctors and nurses to be more involved.”The app has functions such as hypoglycemia monitoring, one of the most expensive aspects of diabetic care. Traditionally, a patient visits an endocrinologist, who pulls up data from the past few months and asks the patient to recount symptoms of a specific diabetic incident. Glooko’s real-time responsive module prompts a user to answer a series of questions to best determine what might have caused an incident and how to avoid a similar situation in the future. Altinger notes that over time, on-the-spot analysis of an incident or pattern can dramatically reduce care costs.Glooko also sells a proprietary Bluetooth-enabled blood-glucose meter that links to iOS and Android apps. Glooko’s products are cleared by the FDA, and the data collected is encrypted to meet privacy requirements of the Health Insurance Portability and Accountability Act. “You don’t want two guys in a garage throwing diabetes software into the app store and have your child or grandfather use it and put themselves at risk,” Altinger points out.Glooko’s formula offers a sweet deal to investors. In March the company closed a $16.5 million Series B round, bringing its total investment to $28 million.“Managing diabetes is a high-stakes, long-term proposition for patients and the healthcare system,” explains Wende Hutton, general partner at Menlo Park, Calif.-based Canaan Partners, the lead investor in Glooko’s latest round. She notes that diabetes is a “data-filled” disease that is “ripe for the kind of data-aggregation tools that Glooko can provide.“No other player has positioned itself in partnership with the diabetes-care suppliers like Glooko has,” Hutton adds. “We found that to be very compelling in offering a comprehensive solution set that could be easily adopted and implemented by the healthcare system.” Attend this free webinar and learn how you can maximize efficiency while getting the most critical things done right. Free Webinar | Sept 5: Tips and Tools for Making Progress Toward Important Goals September 11, 2015 This story appears in the September 2015 issue of Entrepreneur. Subscribe » 3 min read Register Now »
Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Now The world is full of infinite choices and numerous opportunities, but it is you who gets to decide what you do in your finite life and career. If you find something you’d really like to do — just do it! That’s the mantra most real, successful entrepreneurs live by. So, what does it take to be a successful entrepreneur?Having strong technical skills and expertise in the area of your choosing definitely helps. But most of the time, it so happens that you have an idea for a startup and you know how it will work or how you want it to work, but you don’t have the technical means (read skills) to realize it.In that case, how do you actually develop your idea? Do you drop the hat and pack up already? No! Take the example of Airbnb’s founders. These guys were designers, not programmers or real-estate agents or hoteliers, and yet today they own a billion-dollar tech company that caters to the hospitality segment.Related: How to Recruit a Great Programmer as a PartnerSo, do not let anything stop you from working towards developing your idea into a successful venture. And as far as technical expertise is concerned — it can be acquired. Here’s a step-by-step plan that can help you build the technical knack required to take your startup places.1. Learn from the experts.Success in any field involves constant learning, changing and evolving. You must have up-to-date knowledge about what you’re working on. And when keeping pace with any development seems a distant dream, you need to go to school yet again.Or, you could simply opt for an online course. If you have an idea that you want to develop into a working business, the instructor-led training website ZeoLearn is the place to get started and hone your skills. Instead of just loading you with information you probably don’t need, they offer courses based on your precise expectations, and also offer an audit class for you to explore and decide whether or not you need to learn a certain skill. Industry experts teach you interactive, tell-all courses in Android development, Hadoop, big data analytics, etc. Talk about learning from the bosses!2. Build a modern, engaging website.The next logical step would be to present your idea to your target audience. If you’re wondering how, having a credible website is the least you can do. And no, you don’t need to be a geek to setup your own site, be it one of those “single-page” sites or one with a “mobile-friendly” or “responsive” layout.If you honestly have no idea where to start, the website personalization tool Duda offers hundreds of free templates that make it easier to build smart websites quickly. You do not need to code. You don’t even have to know how to code. Without having to invest a lot of time or money and with minimal efforts, you can create fully responsive, personalized and mobile-friendly websites.Personalization adds that human element that many websites lack, and the ones that use it (like Amazon) see amazing results. With personalization, online businesses give users a tailor-made experience, leading to a direct increase in engagement rates.Related: Wix Introduces New AI That Aims to Instantly Set Up Unique WebsitesNow is the time to get your website in shape and to personalize the experience for your visitors, so that you can keep them coming back in 2016 and beyond!But before you jump in, remember two things: Be specific about what you’re offering, and make sure your website reflects your product’s or service’s credibility.2. Make certain your content gets noticed.Search engine optimization makes your website user-friendly and helps you understand the abilities as well as limitations that search engines can impose on your business in a digital world. It’s very necessary to build your site and format your content in a way that it becomes easy for search engines to crawl and index your pages.Without SEO, your website would probably be invisible or get lost in the crowd of thousands of similar web avenues. However, sophisticated and up to date Google and Bing may be, a bot’s understanding of a website is different from how you and I would understand it. Thus, it is important to understand the technicalities of web development that is also search-engine friendly.Gerrid Smith, Founder and CEO of Black Fin, a digital marketing company that helps niche clients such as attorneys, has this to say:“I have now been working with lawyers for over six years. As time went on, I discovered that many of my clients needed services beyond SEO. As I watched them take their web design, copy and marketing needs to one-stop shops — inevitably ending up with mediocre results — I realized that I could give them what they needed, but with a much higher level of quality. I have since transitioned my business from simply an SEO firm to what is now a full-service internet marketing company.”3. Be social — but always be measuring.While building a social-media presence is inevitable for any startup, each social network has its own nuances and intricacies — social media is “technical” too! Advertising and targeting customer segments, creating contests and polls, and measuring campaign engagement — all need you to dig into metrics.Emulate the top brands on social media when you’re going after engagement. With customized apps, featured promotions and frequent status updates, brands like Old Spice, Burberry’s and Zappos keep the conversation going, and everything they do garners thousands of “likes” on an average.Related: Is Your Social Media Policy Clear?Let me tell you this, now. Being an entrepreneur is no cakewalk. You get to do what you want and get to do it your way, but it takes real commitment to succeed. There are no magical shortcuts to success. The top entrepreneurs of today toiled continuously for years before they found success. Keep working hard! Opinions expressed by Entrepreneur contributors are their own. 6 min read June 23, 2016 This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience. Enroll Now for Free