due to the current development of the electricity supplier industry, resulting in the operation of the store now there are too many, the crux of the problem, if you want rapid development, nature also need to seek a breakthrough. But in order to break through the dilemma, we must enhance the core competitiveness of the store. In today’s Internet era, the Internet thinking indoctrination into the store is a good solution. But this kind of thinking, one of the most important and the core is to please, and meet the customer oriented, pay attention to customer interaction, and the combination of Internet technology, the store will gradually transform into a "digital store optimization".
1, store relocation
compared with the electricity supplier. We should be good at playing the store experience and service advantages. Re positioning of the store, in the "commodity based sell", is mainly to do and stick to the three elements: one is a professional, is a service experience!
in the future, we store to survive, thinking of using the Internet to optimize our own will, to the "professional, experience, service" as the core of our genes, and thus improve the store with the electricity supplier, the ability of the market share customer diversion!
2, adjust category
lighting shop through the category and display, to achieve the distinction with other channels?
will be in stores, chungetao area channel, the cashier and nearby more can reflect the opposite fashion category, because now 85 90 heel has become the main consumer groups, these are the appropriate import category and display, not only can attract young people into the store, but also reflect the nature of the store with the other the different channels: more fashion, more professional!
3, store intelligent transformation
Internet to change the times, will also change our business store and business model.
A large number of applications and rapid popularization of intelligent mobile phone
mobile Internet, has brought great opportunities for the integration of mobile Internet industry end users and we store the line, and even can be said that the store and the successful integration of the mobile Internet customers to PC Internet business caused great impact.
in the future, the ultimate model shop, is to use the mobile Internet in the East, the store will gradually optimize the "entity + smart" in one of the "digital store", eventually achieve full channel O2O business model to mobile Internet based online and offline.
we used to pay attention to the decoration of the store business model planning layout, are the store version, and now it is necessary to optimize some of the store’s store decoration props, making it a "number"