The development of the luxury business from the temple library and the treasures of the network but

introduction: in Chinese such as luxury like bamboo shoots after a spring rain continue to appear, but is in development for nearly seven years, the spate of businesses between tear time, but it also shows that the national consumption of luxury goods capacity is gradually improved, the development of flat consumer groups more obvious "/p>

began in 2008, luxury electricity supplier began to enter China, a large number of B2C luxury electricity providers and integrated electricity providers, luxury channels have sprung up. But seven years, come and go. The whole industry is as high as luxury goods and other types of cold electricity, silent, noisy noisy misfits tepid.

Temple library network and treasure network set off close combat hand tearing force war

recently a sudden luxury electricity supplier public relations saliva war sparked a wave of luxury electricity supplier industry. July 7th is a luxury Temple library network anniversary this year, the temple library network don’t last year public clamor about price: "who dare to sell the temple library price" and "the temple library VS mall" at the next line shopping. Is listed in Beijing Xinguang world, Shanghai Hang Lung Plaza luxury shopping malls such as hot selling, TOP3 brand parity display.

luxury electricity supplier another "eagerly anticipated" treasure network immediately expressed dissatisfaction: "and the next line of shopping malls parity more boring.". Begin to launch an attack, tit for tat from offline to online micro-blog elevator outdoor advertising on the temple library network slobber war launched a comprehensive "sniper".

Temple library network elevator video advertising to display a PRADA lady handbags, shopping malls price 17300, temple library network anniversary as long as 9980. It’s tempting, isn’t it? Are you going to the office to buy, buy, buy, model? But you’ll get rid of it at the moment you step into the elevator. Because treasure nets tit for tat in the elevator advertising: "with the goods, not a library price 9980, as long as 6999."". This effect is the absolute point of the close combat seckill, business advertising campaign Liu also is the first time to see.

in addition to the line sniper, treasures of the temple library network to online network in hot pursuit, flashed a base price "and" treasure price "of a series of price comparison, is" full Chinese price challenge". In time, treasure nets choose one day ahead of schedule, July 6th began to block Temple library anniversary activities.

relative to the temple library network is weak and slow response, the treasures of the network did not play fun, nothing more is to administrative micro-blog recent hot "stock market" and a copy of the heat. Claiming that "thousands of luxury goods gathered on the roof, from July 6th to 8, even three days", directly to the temple library declaration of war, while provocative, "I jump first, you randomly."". Micro-blog attracted many celebrities such as big brother, meaning to ODA bitch and gossip, onlookers forwarding, to their own site,

is very lively!

 

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