nteraction, performance, scenes, copywriting, and the core of the operation are natural to make it

introduction: This article with "practical experience without analytical delicious" core indicators of how to improve the operation, should pay attention to the user in the use of the path of behavior should also take into consideration the details of the pursuit of operating data.

 

editor’s note: This article is from the "delicious do not need" user platform division general manager Zhao Yan operations in October 26th, helicopter captain second broadcast content, from the operational helicopter finishing first.

introduction: This article with "practical experience without analytical delicious" core indicators of how to improve the operation, should pay attention to the user in the use of the path of behavior should also take into consideration the details of the pursuit of operating data.

1. user experience is based on product value

user experience of the word, we often hear, probably refers to the product function, performance probably refers to the products, such as opening a App, when a user is running very slow you will say that the user experience is not good; it may refer to the interaction, such as everyone said 12306 user experience too bad; and if a product copy instructions is not good enough, it makes you think the user experience is not good enough; there may even be color or overall feel.

 

user experience is the subjective feeling of a user when using a product.

this feeling is subjective, there are many aspects that will affect the subjective feelings, and even affect his day’s mood, the environment. So, is there no way to adjust this user experience? Actually, it’s not. Because for most users, there are a series of common problems, so they can use some product operation means to influence these common problems, or to guide it to a certain feeling.

said the user experience, the core of each product is actually "useful", it solves some of your needs or pain points, at this level above, we may be concerned about "good"". WeChat, for example, meets the need for real-time communication and communication. Electricity supplier, it is resolved that I want to buy a lot of rich things, and then you can get home. For example, delicious, do not wait, it is from a pain point, to solve your restaurant in front of the line waiting for the problem.

: for example, buying a ticket with 12306 is a very painful experience, but when you don’t have 12306, you have to go to the window of the team and queue up for tickets. 12306 user experience is good? First, it solves the things you don’t have to go out in the ticket window, in the value of the product and its experience is good, but why is it that the user experience is not good, it is a problem that the use of the App.

The first thing

needs to make clear is that the core of the user experience is ">."

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