first_imgIt’s not a sure thing that you’ll always get the sale, but what is certain is that you’ll never get any business if you don’t ask for it.Kelley Robertson, leading sales veteran and president of the Robertson Training Group, has identified a variety of reasons why sales reps sometimes hold back, and offers his advice for overcoming them in a post for his company’s Fearless Selling blog. At the top of the list is fear of rejection – not even salespeople are immune. “It is critical to realize that a ‘no’ is not a personal slam against you,” Robertson writes. “It simply means that your prospect or customer does not need or want your product, service or solution.” Remember, it’s about your customer, not you.Other reasons sales reps fail to seize opportunities can include not know how or when to ask, fear of being perceived as pushy or desperate, and misinterpretation of objections, which can actually indicate an interest to buy. As long as you approach each sale as an opportunity to provide the customer with a valuable solution you should feel comfortable being more proactive. For more advice on asking for the sale, read Robertson’s post here.Related Content from OpenView:Long term success in sales requires growth and flexibility, and that means as a sales manager it’s your responsibility to push sales reps out of their comfort zones. It won’t always be easy — for the majority of reps being a good salesperson takes hard work. Contrary to popular belief, great salespeople are made, not born, and believing otherwise can be counterproductive. For more sales myths debunked, read this post from the OpenView Blog.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more