However, as in every language, both in Croatian and Chinese, there are various dialects and meanings of some words. That is why it is crucial, in general with any translation, to use the services of a professional translator. Are we playing a game or not? – is a question we all have to ask ourselves. You know the first steps, the rest is up to you. Photo: ProConcept IF YOU HAVE NOT HEARD ABOUT TRANSCRIPTION, THEN DO NOT TRANSLATE WEBSITES INTO CHINESE JOANNE CHAN, IPPWORLD: THE AUTHENTIC EXPERIENCE IS MOST IMPORTANT TO CHINESE TOURISTS. THEY WANT TO SEE HOW LOCAL PEOPLE LIVE, WORK AND HAVE FUN So are we either playing a game or not? Fortunately for us, since last year, in collaboration with ProConcept, IPPWORLD provides its services to clients in Croatia and surrounding countries. Instagram, Facebook and other social networks are not available in China, but in China they have their own Chinese social networks, such as WeChat, Weibo, Baido, etc.… So, if we think about Chinese tourists at all, the basis must be Chinese translation as well as promotion on their social networks. “The real challenge is to create content that communicates with people in their language. This mission motivates IPPWORLD to be the first choice of clients and to provide them with top language services”Point out from IPPWORD and add that today when almost every tourist explores destinations and makes reservations online, it is very important that hotel and tourism companies promote their content in foreign languages, not just local ones. Chinese tourists have become the focus of all destinations, and the world’s largest tourism market continues to grow unstoppably. In the first quarter of 2019 alone, the increase in the number of individual tourists from China worldwide increased by 12,7%. Thus, Croatia sees its opportunity in better positioning on the Chinese market in order to make a part of the big cake of Chinese tourists to visit Lijepa naša. RELATED NEWS: “It is good information that, unlike western tourists, tourists from Asia do not equate tourism with swimming at sea. For them, a tourist trip is much more than that. They are interested in historical locations, cultural heritage, natural attractions and beauties, gastronomic offer. This is what Croatia abounds in, not only at sea but also in Slavonia, in Lika, in Međimurje… In that context, I would be happy to say “everything should be put on the table”. This actually means that our rich offer should be presented in the right way, we should approach the new tourist market in a language they understand. ” Gazdek concludes. Andreja Gazdek from ProConepct points out that they are in IPPWORLD and Joanne Chan, directors and co-owners of the company, found partners who brought the experience and skills needed to penetrate the Chinese tourism market. “Joanne fell in love with Croatia and our people even before the first visit, and she shares with us our values, entrepreneurial spirit and vision. It listens carefully to the needs and philosophy of the market so that together we can make the right decisions and set goals. If you also need a reliable partner with quality references and contacts in the tourism industry, contact us with your ideas and needs. We will be happy to join the development of your business. ” points out Andreja Gazdek, from the ProConcept agency. At the beginning of the year, ProConepct organized the first regional company in Zagreb conference on the Chinese tourism market, which gave an excellent overview of the complex Chinese market. Next year, on March 13, 2020, the Congress Centaur Forum in Zagreb will be held Masterclass education to which it comes Joanne Chan from IPPWORLD and William Chia, founder of The Culture Embassy. For all those who want to work with the Chinese market, this Masterclass will be a real opportunity to gather valuable knowledge and information. FIND OUT KEY SOLUTIONS HOW TO USE THE WORLD’S LARGEST SOURCE OF TOURISTS – CHINESE MARKET Article written in collaboration with ProConcept, an exclusive agent IPPWORLD for Croatia and the countries of the region. Since its inception in 1994, IPPWORLD has focused primarily on multilingual publishing and end-to-end project management, and since 2008 has expanded its range of services to clients in the tourism, hospitality and lifestyle sectors in various parts of the world. Every year, LUXlife magazine awards the best companies in the tourism sector, and in 2019 the award for the best agency for transcreation and content localization went to IPPWORLD. But what does that have to do with Croatia? But if we really want to position ourselves in the large and complex Chinese market, then we need to start dealing with content, not form. First and foremost, we need to translate our promotional materials and websites into Chinese. One of the important pieces of information in the report that we need to be aware of is how most Western internet and mobile apps, such as Google, PayPal, Facebook, YouTube, Twitter, Quora, etc., are censored by China’s Great Firewall. In the whole “hysteria” around Chinese tourists, various tourism workers make key mistakes, and one of them is that they do not have a website translated into Chinese at all, as well as using Google translate when translating, which is a big mistake. Apart from making them frivolous and an object of ridicule, they will certainly not attract Chinese tourists. In fact, just drag.
Press Association After Asmir Begovic kept out an early strike from Albion captain Chris Brunt, the hosts – who went into the contest having lost their last three Barclays Premier League games and seven of their previous nine – were the better side in a scrappy first half. They could not pose any great threat to the Baggies goal, though, with a deflected Jon Walters effort being their closest attempt. The match improved slightly after the break, but neither team could find a winner, with West Brom’s Romelu Lukaku and Stoke’s Peter Crouch unable to convert headers. Stoke’s losing streak came to an end but they had to settle for a point after failing to make a breakthrough as they recorded a goalless draw against West Brom at the Britannia Stadium. It had been a fairly lively opening from the Baggies, but the hosts began to settle down from there, albeit without carving out any really clear-cut opportunities. Geoff Cameron chested down from a failed attempted clearance by West Brom and fired off-target, and there were then claims that Ben Foster had handled the ball outside the area. Referee Mike Dean judged that the England goalkeeper had been fouled by Cameron Jerome on his way out of the box and awarded a free-kick to the visitors. Crouch was next to send a header too high, before Walters saw a shot from outside the box deflect off Jonas Olsson and spin just wide. Shortly after the restart, the in-form Lukaku – scorer of eight goals in his previous 11 Premier League games – got his head to a Jerome Thomas cross, but it bounced through to Begovic. Within a minute, Crouch nodded the ball onto the roof of Foster’s net from a Matthew Etherington delivery. Youssouf Mulumbu struck off-target with around 15 minutes remaining and Marc Wilson then headed wide from a corner. Ryan Shawcross fired a shot against Foster towards the end, but the assistant linesman’s flag was raised. Kenwyne Jones was in a similar position in the box at the death and onside as he chested the ball down, but he could not put his shot beyond Foster.